Daisy Tulley Panelist
While Daisy considers herself a Sydneysider, Daisy has lived in Israel, USA, England, Brisbane, Townsville, Singleton, Puckapunyal and Canberra. At 16, after finally settling in Sydney, she played in one of the most seminal ‘all-girl’ indie rock quintents of her generation “Bridezilla”, touring with the biggest bands in the world and playing in front of 20,000 people on sold-out festival stages around the world. She often cites having Nick Cave watch them side stage at a festival he curated in New York as a career highlight.
A chance foray into the world of hospitality via the challenge of turning around a struggling nightclub set a new trajectory for Daisy’s career. What started as ad hoc design and marketing work quickly evolved into a more serious, full-time, creative direction. This culminated in taking over the entire marketing for the MUCHO Group and its stable of venues – Tio’s, The Cliff Dive, Cantina OK!, OK! Sparkling Margarita Seltzer and Bar Planet.
After 5 years, Daisy was promoted to the role General Manager of the Mucho Group and now oversees its strategic direction and future.
Her career as a young musician also gave her the unique perspective of what it actually felt like to be a product from a young age. Her analytical approach to marketing and business strategy is borne out of these first hand experience; all of which has given her an innate and instinctive feeling for what people are looking for from brands.
Daisy’s life informs her approach. Living across the globe and meeting people from different walks of life has given Daisy unshakable empathy and a deep desire to understand what makes them tick. Whether it’s the people she works with, or the guests she caters to, Daisy’s objective is to humanise experiences and bring joy to as many people as possible.
Truly inspiring to all she works with, Daisy is also driven by truth and fairness. Fiercely loyal and protective, she has the uncanny ability to build world-class teams and help the people around her achieve their potential. Always willing to thrust her teams into the spotlight, Daisy epitomises the modern manager. Characterising her as having the midas touch would undersell the hard work, obsession and care she puts into everything she works on. Her success is well earned and her star is only continuing to rise.
